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“Talk about experiences, not features”

Technology is there to enable an experience,
emphasizing the product or service,
not the features that make it possible.

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"Walking alone is an excellent strategy for freeing your mind up to bring together different areas of knowledge.” - Paths Towards a more creative Life - Bruce Nussbaum"

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“The notion that “hardware [will evolve] itself into invisibility” is absurd.”

“There are only so many things you can do with a thin glass rectangle” isn’t meaningful, because the person who made it is locked into the idea of thin glass rectangles and cannot conceive that the technology will change”

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"Being Intutive is less about being Learn-able than it is feeling like a natural extension of our physical world” - Héctor Serrano"