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” Design is not separate from the product,
it is part of it. It should emerge so naturally from the brand that it feels and sounds right, like the voice of a friend.

If design is simply bolted on or used as wrapping paper the cracks will show and the product inside won’t last very long. “

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– jONES kNOWLES rITCHIE

"Questions that start with
“who,” “what,” “where,” “when,” “how,” or “why”
have high probability of thoughtful responses,
whereas those that begin with
“would,” “should,” “is,” “are,” and “do you think”
can limit your answers."