"

" Design is not separate from the product,
it is part of it. It should emerge so naturally from the brand that it feels and sounds right, like the voice of a friend.

If design is simply bolted on or used as wrapping paper the cracks will show and the product inside won’t last very long. “

"
jONES kNOWLES rITCHIE

Post source:

fastcodesign.com

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